Home > Performance, Programming > This Was Actually ON THE AIR

This Was Actually ON THE AIR

Scanning the radio dial on Friday afternoon much the way a typical listener would, I came across a talk show going into a stop set.  The first thing I heard them say was:

“Hey, you wanna keep it down over there?  I’m trying to read a spot here, and you’re eating over my commercial”.

I don’t even know where to start in critiquing this, but I was gone right after that first five seconds.  There was nothing for the listener, it was immersed inside the studio, irrelevant, and about as lacking in respect for the listener’s time as it could possibly be.

In fact, it was so annoying, I didn’t switch stations, I turned off the radio. 

Come on.  We can do better than that, can’t we?





Categories: Performance, Programming
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