Appreciate Your Audience

We need them, but we don’t act like it. Sure, we go through the motions and say the words, “Thank you for listening”, but more often than not we spend more time telling the audience how great we are.  It’s almost as if we’re doing them a favor by broadcasting to them.

When is the last time you, as a personality or programmer who DEPENDS on the listener for your success, actively and enthusiastically put some effort into meeting them, connecting with them and making an impact in their life?

Instead, we often rush them off of the telephone when they call (or worse, don’t answer at all), shake hands at events without establishing eye contact (or worse, hide in the back so we don’t have to meet them), speak poorly about them to others (prize pigs), and respond to emails with an impersonal or auto-response form (or worse, ignore their attempts at personal contact).

Imagine your show as a restaurant, you are the host/hostess.  They are the customer.  Would they come back again because of your service?

You can be the missing piece in their community…they are waiting for you to be a part of it.  Listeners are everything. Treat them like it.